State of Luxe - Body Positive Campaign

State of Luxe - Body Positive Campaign

State of Luxe is a collection of luxurious and timeless pieces, which are flattering across different shapes and sizes and affordable. The State of Luxe collection has been designed by us, Wisteria Boutique founders, Nova and Effie, because we want to bring an accessible yet stylish staple to your wardrobe. We wanted to create a classic go-to piece, whether paired back with a denim jacket and sneakers or glamed up with heels and topknot, we want women, Mum’s, to always feel good putting on their State of Luxe pieces because they feel confident, comfortable and just a little bit luxe.

The State of Luxe collection was created in a structured, dense knit fabric to suit all shapes and sizes - essentially to provide support and "suck you in" in a size range Small to Large (to fit sizes 6 through to 16).

To celebrate the launch, we created this gorgeous Body Positive campaign, rounding up 5 beautiful Mama's to join us in shoot we hope showcases the versatility of the pieces. We also interviewed each of these babes to hear more about their own body image journey, advice they have for dressing for their respective shapes and what they thought about the collection! We hope you love it as much as we loved creating it for you x

 

Name: Sam 
Mama to: Eloise, 6 and Nate, 3
What you do: Styling, social media strategy and creative direction, find me at @dunnewithstyle
Size: 8
Body Shape: Me shaped. Because who fits a category really?! But to describe it, in short, small waisted, flat chested (my mum told me that would change when I had kids - nope, 2 kids later and no change!), but far from long twiggy legs!


1) Tell us about your body image journey?
How has it changed (or has it) since becoming a Mama?
Body image has been a strong current throughout my life, but one I've been social pressured into keeping quiet. I'm a size 8, not a tall long legged size 8, a short, small waisted, no boobs size 8. But comments such as 'it must be so easy for you when you can walk in and pick up anything off the rack' or 'but you're so tiny' would shame you into keeping quiet about what how I really felt. Tiny maybe, not tiny maybe - it depends what the comparison is right? But small or not, body image issues don't discriminate. Being a size 8 doesn't mean I wake up in the morning and love what I see in the mirror. You can be a size 8 and have wobbly bits that you don't love, cellulite that you'll never love and bits that feel out of proportion. What we need more of is less judgement, don't judge someone based upon their size, they probably have bits that make them cringe just like you.
Becoming a mum has really brought to light how central our image is in our lives. I clearly remember that moment that I'm sure every mum has thinking 'is this what I'm left with', and even when the baby weight goes, nothing quite goes back into place. But I'm also now acutely aware of the influence our own perceptions play out on our kids, I don't want them growing up in with the social pressures of 'perfect' even when we know that 'perfect' doesn't exists. So it's important to me that now while they're little there's a positive, supportive and in judgemental environment about shape - and that starts with ourselves

2) What is your biggest challenge when shopping for your body type? Any tips for others with a similar shape?
My tip for everyone regardless of size and shape is accentuate the positives. I'm a short, small waisted, no boobs size 8, but my legs are far from long and twiggy! I'm conscious about necklines because the wrong shape can make me look like a flat block, and you'll never find me in tight short skirt - it does my shape no favours.
I stick with the rule of trying everything on, but regardless of how much I love something on the rack unless I put it on, feel good and can look in the mirror and like what I see, it doesn't come home with me. There are so many styles that will come and go that I love, but I love them on someone else because they don't do my body shape justice. And part of moving towards positive perceptions of yourself is feeling good in what you're wearing.

3) What are your thoughts on the new State of Luxe range?
The fabric, oh my!! It's stunning. I couldn't stop touching it when I was first handed a piece. The fabric has a weight to it which makes it feel so smooth when you slide it on. I loved that so many of us could stand in a room in the range with so many different shapes and sizes and it did everyone's shape justice.


​Name: Jacintha
Mama to: Axel 3
What you do: Social Media Agency (@houseofmouse_) and I have just launched a website which is for a community of people who want to change their life (@jacinthaakkerman)
Size: 8
Body Shape: Athletic

1) Tell us about your body image journey? How has it changed (or has it) since becoming a Mama?
Wow I could talk about this forever. For so long I have hated my body. In high school I was 20kgs heavier than I am now. I had zero body confidence. I left high school, quit soft drinks and fell in love with exercise. But I still wasn't respecting my body and partying every weekend. When I became pregnant with Axel I was so focused on how much weight I was putting on I didn't appreciate the miracle that was happening inside of me. When Axel was born I wanted a better life for myself so I quit drinking, I had a few nights here and there but it just cemented to me that I was on the right path. I put on quite a bit of weight when pregnant so I was determined to loose it all but the right way. As time has gone on, especially since becoming a mum, I have learnt to believe in myself and love my body. Stopping drinking combined with meditation and exercise (boxing and yoga) has literally changed my life including my body and soul.

2) What is your biggest challenge when shopping for your body type? Any tips for others with a similar shape?

Length. As I am 6foot (6'4 in some heels), I have always found clothes that are long enough very challenging to find. Pants and dresses are generally too short and if I go a size up they are too baggy. Try the State of Luxe range.

3) What are your thoughts on the new State of Luxe range?

It's SO GORGEOUS!! The Selma dress is divine. The perfect little black dress for any occasion and it's the PERFECT LENGTH. I live in activewear so as soon as I put it on I felt so feminine. I was in love with the entire collection 💛💛💛


Name: Chantelle
Mama to:  Evie, age 2
What you do:  I work in corporate marketing/events, and am about to make a big career change (scary!) working with small and start up businesses.
Size: 12-14
Body Shape: Pear sort of? I've got boobs, a tummy and a booty on a very short bodied frame.

1) Tell us about your body image journey? How has it changed (or has it) since becoming a Mama?

I've always had a love/hate relationship with my body. I go through phases of crazy full on fitness (think: half Ironman triathlon and training 6 days a week) through to doing literally nothing (my current phase haha) and everything in between.
I've definitely learned that what I care most about is having a strong body, that I treat with love and care, that let's me do the things I need to do. My mum was an amazing role model, she never spoke negatively about her body as I was growing up which is something I'll be emualting for my daughter.

2) What is your biggest challenge when shopping for your body type? Any tips for others with a similar shape?

My short body! I wear a lot of dresses for work and either go really baggy and cinch it in the waist with a belt or I opt for the other end of the spectrum and get something quite fitted that will highlight my curves. Ultimately though, my mantra is if I feel comfortable then the rest doesn't matter (appropriate to the situation of course, I don't wear tracksuit pants to a corporate conference!).

3) What are your thoughts on the new State of Luxe range?

It's awesome. The fabric is so flattering and the cuts are modern but not "trendy" so I'll get heaps of wear out of it by dressing it up or down depending on what it's for. Whenever I wear it I get so many compliments (and let's be honest, who doesn't love that).



​Name: EMMA UDOROVIC
Mama to: LEVI UDOROVIC 10 months
What you do: Workplace Wellbeing expert at @twosixwellness - help businesses implement Wellbeing programs for staff to lead a happier and more balanced life at work.
Size: 8
Body Shape: Healthy/Strong

1) Tell us about your body image journey? How has it changed (or has it) since becoming a Mama?
Im a pilates instructor, falling pregnant for me taught me a lot about my body. It was fascinating watching the changes and challenging realising I couldn’t do all of the things i was so used to doing. It made me realise that it was more about looking after my body so that I was able to carry this gorgeous being healthily, and preparing my body for what was to come - rather than just looking good. Since becoming a mama I am conscious on eating healthy to sustain my energy throughout the day, and I also want to be a good role model for my baby boy. I believe in leading by example, but everything in moderation - so its not unlikely to catch me chowing down on some chocolate every now and then!!


2) What is your biggest challenge when shopping for your body type? Any tips for others with a similar shape?
I have super short legs and a long torso - for me my jeans are long enough to work as socks as well!! I always have to get them taken up. A tip for activewear is to buy the 7/8th fit - they usually fit me perfectly as full length leggings! Also - I love midi skirts! Wearing them high waisted give your legs an extra few inches!!


3) What are your thoughts on the new State of Luxe range?
EPIC!!! the fabric is divine, feels super “luxe” and expensive yet is priced affordably! The fit makes you feel fabulous! Highly recommend for all shapes and sizes!!

Name: Ina
Mama to: Luka, 2.5
What you do: Creative Director of lifestyle blog Sneakers + Soul (@sneakersandsoul) and Founder of strategy and social media marketing agency, The Kindred List (@thekindredlist)
Size: 8-10
Body Shape: Hourglass

1) Tell us about your body image journey? How has it changed (or has it) since becoming a Mama?

I have been fortunate to have had a positive relationship with my body. I have always been very active and from a young age until my late-twenties rode horses which constantly had me out and about. I think the opportunity to stay fit and active doing something I really loved was a huge contributor. In recent years, since I stopped riding, this has been much more of a challenge. I'm not a gym or exercise person so it's been mostly incidental. I stayed quite active during my pregnancy with Luka and so bounced back to my "size" quite quickly after having him. The one thing that changed massively was that I found myself really untoned and that's still something I'm working on. The one thing pregnancy, and motherhood, taught me was how amazing our bodies truly are - that we must do more to prioritise self care and be kinder to ourselves.

2) What is your biggest challenge when shopping for your body type? Any tips for others with a similar shape?

I have quite big boobs so tops never fit me properly, especially shirts etc. I also have wide hips + a bit of booty but a narrow waist so finding well-fitting jeans/pants can be a challenge. My tips are to always try on clothes first and then when you find a brand/style that you like, roll with it. For example, I'm tall so I wear a lot of drop-crotch cause it balances out my proportions. Also, things like swimwear, always go for separates.

3) What are your thoughts on the new State of Luxe range?

The State of Luxe range is amazing. Nova + Effie have totally nailed a gap in the market for luxe pieces made from great quality fabrics which are still affordable. My fave piece from the range is the Sophia Dress and it works so well dressed up with heels/boots and a leather jacket or paired back with an oversize knit, denim jacket and sneakers (of course!)

 

 

Photography by @lizziehalloran

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